moochi is your everyday luxury, from your off-duty essentials to coveted designer pieces. with effortless style, moochi makes women feel confident and look chic. the moochi philosophy is simple, we aim to arm women with a cohesive, adaptable wardrobe of pieces that work effortlessly together for work or play. moochi pieces are created in exclusive numbers and are of premium quality, ensuring longevity not only in fabrication but also in style. with twelve stores throughout new zealand, moochi is here for you.


our story

moochi is a boutique new zealand womens fashion brand. the name moochi was created to describe the clothes you want to wear, it is all about a style, not an age. whether racing around town, meeting friends at night or chilling at your local on a saturday morning, it is all about looking and feeling amazing.

the moochi fashion story began with a small design workroom in mount maunganui and the opening of the first store on auckland's high street in 2000. the passion of the owners, kellie & chris taylor, and the customers alike has spawned business growth that is set to continue, with many dreams for the future.

following the designer model of creating in house and producing small production runs, the product mix is kept fresh and personal. from pattern maker to presser, before you meet your new moochi garment, more than twenty industry specialists, most in-house, some local contractors, have had a hand in creating it.

in creating a new season, much thought goes into planning each chapter of the moochi story - each element must not only work on its own, but also as part of the bigger picture that is the brand’s seasonal offering. over time, this has come to encompass a number of sub-labels, including the moochi 'mainline' label, the more casual ‘6 and 7’ label, the ‘faithfuls’ label of chiffon favourites and the ‘bread and butter’ label of essential base layers.

the product line is only available through the moochi stores ensuring the moochi experience is maintained for every customer.

we hope you enjoy being in moochi.